8 Tips for using Pinterest for business.
Pinterest is the 'new' kid on the block, it hasn't been around for long. In fact, it only came on the scene in early 2010, but it has since made a huge and extremely rapid growth reaching nearly 12 million viewers! Just one year later it was reported in Time magazine as one of the top 50 websites. Not bad going to say that it's only run, apparently, by a handful of people.
According to studies there are over 2million people on Pinterest daily. That's a lot of traffic! So how can you use Pinterest for your business?
Pinterest is a great place to have fun and share what you love and there's no reason why people shouldn't be sharing your products/services or blog posts. If your products or services attract people then using Pinterest to share images of those is perfectly acceptable.
Tip #One: You need a picture to pin. Make your picture unique and make sure it depicts you and your site. There's no point in showing a picture of a donkey if you're advertising aspirin. People just won't get it. Trust me, I've done it! (not the donkey thing)
This Scentsy products pin is perfect. It shows the products in full, looks appealing and is practical.
Tip #Two: If you aren't sure of what exactly to pin or what would be successful you could check out your competition. To see which images are being repinned from any website type in this address http://pinterest.com/source/domainname.com. Simply replace “domainname” with the website’s name. So, if you wanted to see which of my pins were being repinned you would type in http://pinterest.com/source/tarachatzakis.com
Tip #Three: A fantastic way to display your products on Pinterest is to create catalogs (catalogues). You can create a pinboard and pin pictures based on one of your collections.
Tip #Four: You can also add a price to these pictures. When you want the price to be displayed on the pinboard, all you have to do is add the $ or £ sign followed by the price to the description and the price will be displayed. For example, I want to sell some of my social media services. I upload a pin and in the description I write Packages from $77.00 a month! www.tarachatzakis.com
In the corner of the picture you will see the price $77.00. This lets pinners know that they can buy this product.
Tip #Five: You can create competitions on Pinterest. These are often called 'Pin It To Win It'
The idea is that people re-pin your pin for the chance to win your prize or you could ask other pinners to pin specific pictures onto their pinboards that will advertise for you. You may ask them to send you the link to the picture, use a specific hashtag to enter the competition or simply add your name to it by typing in @name (for example @tarachatzakis).
Then you’ll have to search the hashtag on Pinterest and come up with a means of deciding the best picture.
I have a board especially for these giveaways, where I post both my giveaways and those of others that I like.
Tip #Six: Add your pin boards to your Facebook page using Pinvolve. It's an easy application to use, and really self explanatory. Show people which pins you are pinning.
Tip #Seven: Don't just pin your products and services on Pinterest. Add pins from other sites or other people's pins. Otherwise you will look like spam. Never a good thing!
Tip #Eight: Last but not least it's always a good idea as a business so see how well each marketing area is going. Well, Pinterest is all about marketing and so its results need to be recorded. To do that you can use PinReach. This application gives graphs showing how well people are responding to your pins. It will also tell you who has the most reach so you can follow them if you wish, compare results.