Facebook have recently introduced promoted posts to business/fan pages. This means that you can pay for your post to be promoted on Facebook. But how does it all work?
Now, first of all, in order to be able to ‘promote’ a post you must have over 400 fans, which discriminates against those who are a small business or who have only recently created their page. However, many people are taking advantage of the alternative to the traditional Facebook advertising.
Charges are set at $5, $10, $15 or $20. This charge assures us that more of our fans will see our post. This is beneficial if we want to promote a special event, product launch or an news. You can choose the amount you wish to pay when you promote the post. You may have to set up billing information through your settings page.
Or change payment method from the promotion tab.
When we promote a post it joins the news feed with a ‘sponsored’ tag, so telling people that we have paid for the privilege of promoting this particular post. One advantage is that when our post is liked or commented on it will be visible to their friends too.
- Create your post as usual.
- Click on the promote button at the bottom of the post.
- Set your budget. The budget is a lifetime charge not a daily charge.
If you wish to promote an existing post you can still do so by clicking on the promote button underneath the comments area.
You can then choose how much you want to spend and save.
Any post can be promoted as long as it has been created in the past three days. It’s important for the post to be fresh to stop the news feeds from being clogged up with old posts.
They can still be targeted too. So if you have a special event that is going to be held in a certain area then you could choose to target fans who live there by specifying the location.
So is it worth it? The charge is nominal and it could be a great way for you to test the waters on an idea before you blow the marketing budget.
What do you think? Will you dive in or stay on the shore?