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DOs & DON’Ts Of Online Business

5 DOs AND DON'Ts OF ONLINE BUSINESS

Most businesses use some form of social media nowadays to advertise their products and services, but just how we use it can make a huge difference to our results. Keeping business ethics is important, we can't hide behind the computer!

DO

Talk to your clients, take the time to get to know them. Ask them how their day is going. Take an interest in them and what they do. Ask them what they are having problems with, in your area of expertise, and see how you can help them.

DON'T

Spend the whole time talking about your company and how fabulous it is. If you continue with the hard sell people turn off and look elsewhere for interaction.

DO

Recommend other websites where you client can find useful information regarding the problems they are having. There are millions of people out there so don't worry about them taking their business elsewhere. There are plenty of clients for everyone. Getting greedy and hanging onto people for dear life will scare them away. Steering them in the direction of a knowledgeable article will show that you research and sincerely want to help them.

DON'T

Tell people that your competition is useless and that only you have the answer to their prayers. Arrogance and fear show insecurities, and if you are confident in yourself, your ability to do your work well and your product or services means that you are willing to accept competition and share different remedies and solutions.

DO

Give your clients ongoing tips and advice, even if they don't buy from you. If you know how to solve a problem then share it. People love to try tips and techniques for themselves. Once they have tried what you have suggested and they can see that it works they are more willing to accept that you do know what you're talking about. They'll trust you in the future.

DON'T

Just sell everything. If a client comes to you for help and all you do is say 'well, I'll help you if you buy this product or service from me' they'll see you as a hard sell type which doesn't work in business anymore. The age of the Internet makes it easy for people to search for solutions, tips, help and advice from across the globe. If you aren't willing to help them solve an immediate problem now, then somebody else will be.

DO

Ask for feedback. When you have sold a product or helped a client through a service ask them for their opinion. Ask if there are any ways you can improve your company, which areas of your customer service were they satisfied with and which areas need attention. People like to feel valued and their opinion is vital to your online success.

DON'T

Presume that your client was happy and that's the end of it. If they have no place to air their views they may be unhappy and so unwilling to choose you again in the future. It's always easier to sell to an existing client that is happy with you than to find a new one. Not to mention the fact that people talk, and although a client may never tell their friends about the fabulous product or service you offered them they will be the first to tell them that you suck at what you do!

DO

Be honest online. Now, I know you're probably rolling your eyes at me right now and say "Come on Tara, of course I'm going to be honest!' but I'm not talking about selling and cheating people out of their money. I'm talking about offering your clients value for money. Give them what they want and ask for and then some! Always over-deliver and make people's experience of you both good and worthy of repeat business.

DON'T

Try to make 'a little extra' off the top. If you are mailing products to people don't charge them cheap prices and then over-charge on the postage costs to try and make up the difference. Charge the appropriate cost for the item and keep it at that. There's no reason to make a profit on the mailing of your goods. People may pay it the first time but the next time around, if they find another company who offers a more reasonable rate, they will go with them.

DO

ALWAYS put your client first!

Being in a cyber world there are always other options that people can choose, make sure that yours is the best. Every time!

  • http://moonpreneur.net/ Dee Ankary

    Hi Tara,

    Cool list. My favourite is ‘Be Honest’. In my mind this translates making sure that the value delivered matches or exceeds the hype.

    If you manage to do that, not only do you have a loyal customer, you have an advocate for life.

    Thanks for sharing.

    Dee

    • http://twitter.com/tarachatzakis Tara Chatzakis

      Thanks Dee! Business online is obviously very dear to my heart and I’m happy to meet people who pride themselves and their clients as much as I do! Lovely to share with you :)

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